You'll ideally start growth marketing efforts after you've found product-market fit. You can utilize your current demand gen team to perform growth experiments or hire us for special projects. Growth marketing complements other channels in your marketing mix.
We start with measurable goals you want to achieve. Sometimes it can be a 'large-shirt' project like a Resource Center or it can be implementation of Segment to track user journeys. Whatever it is, we stay focused on what you need to accomplish.
Growth Ops is the ideal approach to building a system that traverse both marketing, sales, and product engineering. The main metric is 'Revenue' and a successful implementation of a well-designed GrowthOps system includes representative stakeholders from marketing, sales, and product engineering.